6.02.2011

blog design | Jen-Fit's Playground


Today we'd like to share a brand new blog dedicated to good clean food, fun, and fitness. It's called Jen-Fit's Playground. For the past two years, Jen has managed a very popular—we're talking 25,000+ fans, popular—Facebook page called Recipes for Gals in Figure and BodyBuilding. What began as a side project quickly grew into a full-time job, as Jen found herself pouring more and more time, money, and effort into keeping up with her fans. She needed to find a solution that would not only meet the demands of her Facebook friends, but also provide her the means to continue providing new, exciting content. Jen knew what she had to do: create a membership site that could handle everyday blog entries as well as categorize her large collection of recipes.

This is where we came in and helped.

We designed a WordPress blog for her that combined the white space of 101 Cookbooks, the playful textures of The Pioneer Woman, AND the swirly pink goodness of the Jen-Fit website. Now, Jen's fans have a one-stop shop where, for a nominal fee, they can gain access to tons of exclusive content. (Much of the site is free for readers, including some recipes, but the proceeds from memberships go toward to the costs associated with running the site and experimenting in the kitchen.) Check out her website in the coming weeks for the official launch! (We'll post again when that happens.)

*CHEERS* to happy, healthy eating!

To read about Jen's amazing story, click here.

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